Property searches with keywords can identify which current trends property seekers are looking for in a property.
When property seekers search for listings on realestate.com.au, they can add keywords for features they are particularly interested in.
A comparison of 12 months of keyword searches against those from the previous year shines a light on the needs of buyers and renters in the current market, to reveal which trends have grown in popularity.
|1||garage, swimming pool|
|2||air conditioning, swimming pool|
|3||air conditioning, garage|
|4||air conditioning, dishwasher|
|8||built-in robes, outdoor area|
|9||shed, swimming pool|
Keywords with the highest year-on-year growth, of the top 1000 most searched buy keywords. Source: realestate.com.au
Outdoor features were the most desirable items last year; eight out of ten of the top growth keyword searches of 2022 included one of two features: a garage and a swimming pool.
A combination of garage, swimming pool, and air conditioning made up the top three keyword searches with the largest increase in 2022 compared to 2021.
It's clear that outdoor items are top of mind for buyers, with balconies, outdoor space, sheds, and paddocks also featured.
The desire for more land is driving property seekers to look for homes to keep animals or have more space for the kids to play.
A furnished and pet-friendly property was more important to renters in 2022 than the previous year, with three times more searches than the next on the list, pet-friendly with a swimming pool.
What makes the renter's list different from the buyer's is the high demand for features that come included in the property, such as furniture, dishwashers, and built-in robes.
As renters rely on what’s provided, air conditioning and heating become of high importance.
|1||furnished, pet friendly|
|2||pet-friendly, swimming pool|
|3||furnished, swimming pool|
|4||air conditioning, dishwasher, heating|
|5||air conditioning, built-in robes|
|6||built-in robes, dishwasher|
|7||air conditioning, garage, pet friendly|
|8||built-in robes, garage|
|9||air conditioning, ensuite|
|10||air conditioning, garage|
Keywords with the highest year-on-year growth, of the top 1000 most searched rental keywords. Source: realestate.com.au
The pandemic has had many impacts on the property landscape, from tenants preferring smaller over larger share houses to single-family households spending big on improving their homes.
Renters looking for "pet-friendly" properties skyrocketed during the pandemic as people spent more time at home and bought a pet for company.
This article was originally published on realestate.com.au as ‘The features buyers and renters are looking for in a property in 2023.’